Social media is a communication. For a business, it is a conversation that drives awareness and traffic, builds your brand loyalty, triggers opportunities and helps you connect with client needs, whether or not they be consumers or indeed, other businesses. Creating a social platform allows your company to be part of the business conversation and to steer the messaging with a direction that suits you.
From LinkedIn to Twitter, Instagram and Facebook, not one is considered any less important from the other. Right said by Facebook’s Mark Zuckerberg:
“When you give everyone a voice and give people power, the system usually end up in a good place.”
Below are five key benefits of using social media in a business:
1. Increase brand awareness
Social media provides an efficient way to increase your visibility and brand awareness. If your brand is present on multiple social networks, your potential users and customers can become better familiar with your product or service - this is often one among the main benefits of social media. As reported by Relevanza, 78% of small businesses attract new clients through social media, so make the foremost of your social media networks and send the proper message to your potential users.
2. Improve brand loyalty and authority
If your brand is 'what people say about you when you are not within the room', then your company's brand is what clients say about it on social media. People use social media once they want to compliment a product or a service; the more they mention your brand, the more new users will want to find out about you and follow your updates.
3. Engage with clients and improve customer service
The key concern of many clients today is customer service. Although you have a dedicated customer service department, it is important to know and understand the method of communication your clients prefer, and today, that method is usually through social media, because it is immediate and user friendly. Social media platforms allow business to quickly and easily respond to clients' comments, questions and concerns and clients to instantaneously receive help. Moreover, by answering to your clients' needs in a public sphere, you can showcase the quality of your service and show a particular level of transparency.
4. Create more opportunities
The power of social media lies in communication. Every blog post, image, video, and comment can cause to a site visit and eventually a conversion. Building your followers on social media improves conversion rates, and therefore the more followers a business has, the higher the trust and credibility of the brand. Several studies have shown that social media has a 100 percent higher lead-to-close rate than outbound marketing.
5. Distribute content and increase traffic
People in your industry are searching online for content that interests them, and that they are willing to share this content. Promoting quality content on social media is another path leading users back to your site and creating a chance for a new visitor. The more quality content you share, the more inbound traffic you'll generate - more traffic means more leads and conversions. Although some companies see the worth in social media use, not all of those companies have a good strategy in place that will drive key benefits. Posts to a social media platform must be tailored to that platform and target industry audience, also as have a transparent business intention behind the post.
Social media also keeps a record - you'll quickly see a longtime presence and a growing list of followers. So although you feel this might not be the best way to reach your clients immediately, start investing for the longer term. The longer you wait, the more opportunities for your competitors. It is your call.
If you still find yourself overwhelmed in the process, Primero Virtual Assistance is here to help you. My goal is to provide quality and effective services to professionals and entrepreneurs.
Managing a business and marketing services do take a lot of work and that is where I come in. For more details about the services I offer, feel free to check my portfolio page. You can also tell me your story by sending an email to jhenamalaluan02@gmail.com.
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